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Terms of Service

Last updated: 29 May 2026

What this is

Adloop ("the Service") is an automated optimization tool for Meta (Facebook and Instagram) advertising accounts. By using the Service you agree to these terms.

What you authorise us to do

When you connect your Meta ad account, you authorise Adloop to:

  • Read your campaigns, ad sets, ads, and insights data
  • Pause individual ads or ad sets when our rules detect waste (creative fatigue, poor performance)
  • Send alert emails when budgets pace abnormally

We never create new ads, change creative assets, change audiences, or move money on your behalf.

Daily safety guardrails

Even if our rules find dozens of issues, we cap actions per account per day:

  • Maximum 10 ads paused per day
  • Maximum 5 ad sets paused per day
  • Maximum 1 budget adjustment per day
  • We never act on campaigns with less than 7 days of historical data

Every action is logged in your dashboard and can be reviewed or undone.

No guarantees

We do our best to optimize your ad spend, but ad performance depends on many factors outside our control (your offer, audiences, market conditions, Meta's auction dynamics). We make no specific guarantee of return on ad spend or savings.

The Service is provided "as is" without warranty of any kind. To the maximum extent permitted by law, we are not liable for indirect or consequential damages arising from your use of the Service.

Your responsibilities

  • You must own or have explicit permission to manage the ad accounts you connect
  • You must comply with Meta's Advertising Policies and Terms of Service
  • You are responsible for the credit card / payment method on your Meta account; we never charge it

Pricing

During the early-access period, the Service is free. We will give every user at least 30 days notice before introducing paid plans. You can disconnect at any time without penalty.

Termination

You can stop using the Service at any time by disconnecting your Meta account from the settings page. We may suspend accounts that violate these terms or Meta's policies, with notice where reasonable.

Changes to these terms

If we change anything material, we'll notify connected accounts by email at least 14 days before the change takes effect.

Contact

Questions or disputes: hello@adloop.ai.